Boise SEO : Basic SEO Tips
Thank you for visiting my humble Boise SEO blog. It is my hope to share with you my knowledge regarding the world of search engine optimization and how you can apply very basic, easy to use, tactics to improve your website.
Search engine optimization often seems to be all smoke and mirrors to most people, but in truth it really is not that wildly difficult to understand and grasp in order to harness the power of search engines to improve your website traffic, sales, and digital presence.
It really comes down to just a few key factors deciding how your website is positioned in search engine results pages (SERP). Lets look at a couple most important factors:
Content – Not JUST content but KEYWORD rich content. Keywords are the targeted words or phrases that you want to use in order for people to find you in search results. Use your keywords within your websites text as often as possible without sounding like a broken record or “stuffing” your site. For instance, one of my keywords is Boise SEO; as you have seen I’ve used it a couple times in this blog post. Not only that, often when I have used it I will make it a link to the website or page I wish to lend a little “google juice” to. Which brings us to our next SEO factor….
Linking – Backlinks, or links from other sites to yours tend to be most important, but internal links have also now become valid and important as a positioning factor as well. By establishing incoming links from other quality well positioned websites to your site you gain credibility with the search engines – they figure if you have 5,000 sites pointing to you saying “This is a resource for Boise SEO” that there must be something to those links; thusly they give you a bump up in the search engine results. Internal links on your site (links to other pages on your site) are important as well as they demonstrate an interc0nnectivity and flow of information, as well as a larger picture of your overall site footprint. For instance in this paragraph I will tell you if you want to know what a blog is to follow the link I just made. Sites with more pages, obviously contain more content, and sites with more content and more links to that content are easier to navigate for users and search engines like that.
Keyword Difficulty – this isn’t something you will really have any control over. Keyword Difficulty is basically the number of websites competing to gain placement for a particular term or phrase. When you search on Google you will see up at the top the number of results; that is a good general way to judge difficulty for a keyphrase without using third party software or tools. The more people vying to be number one for a phrase (like Boise SEO) the more difficult it will be for newcomers or any one particular site to gain placement for that word or phrase without putting in some footwork. If you find there is very very low difficulty for a given keyword it may not be best to focus on gaining ground for that search as obviously many people may not be searching for Purple Zebra Hacksaws….
A basic formula for this might read Keyword Density + #of Backlinks – Keyword Difficulty & = SERP
INSIDER SEO TIP: a rule of thumb I go by is that if you see less than 200,000 results for any given phrase you search on, chances are you should be able to EASILY gain position for that search with minimal work [ie keyword density alone in many cases].
Lesser Factors that Impact Search Engine Position:
Age of the site: this is quickly becoming less of a factor but for a while just by having a site for a long time you could gain some credibility.
Meta-Tags: Really not SO important. Your title tag will carry a little more weight, but really these tags just count towards your overall keyword density more than being any sort of magic SEO bullet.
Page Load Time: yes, the time it takes for your site to load is now becoming a factor in search engine placement; will likely become an even bigger factor in the future with the advent of live searches and more mobile users. It is for this reason (thankfully) that simplicity and sanity may soon return to an internet near you.
These things are really just the tip of the iceberg, and honestly this post was written a bit self-servingly to assist in my own little Boise SEO experiment – but you will note that I did not just tout “buy my stuff buy my stuff” or promise to “demystify” SEO secrets and then only give you a bunch of fluff. I SHARE my SEO knowledge as much as I can in order to help make a better more well informed online community – because after all god knows I can only handle so many SEO, Boise Ghost Blogging and Idaho Social Management customers on my own anyway! ; )
Don’t hesitate to hit me up on any of my social portals if you have any questions or if this Search Engine Samurai can ever be of honorable service!
I CAN MAKE YOU #1 IN GOOOOOOGLE!
ok. first: slap yourself in the face.
two: slap me in the face.
now that we got that out of the way. even Google itself says “anyone who promises to get you to #1 on any search engine is obviously trying to sell you something” (paraphrased from their webmaster guidelines).
i can’t tell you how many times i see boise idaho web design clients who call for the first smoke blower that walks in their door spewing hype words and catch phrases that they don’t even understand! and i mean hey if it works for you, and its not expensive, GO FOR IT. Sad reality is that most of these people fall for the hype, pay WAY too much and then DROP OFF THE FACE OF GOOGLE.
…but really people search engine optimization in boise really comes down to putting in some man hours and most boise web design clients are honestly just too lazy or “too busy” to invest the time (one whole hour a week) it takes to blog or manage their social networks.
hey, thats fine, i am glad to provide boise social network management. but fact is most of these boise web design clients sign on with these new companies and then, much like their previous websites, THEY DO NOTHING WITH THEM and then expect to see results.
its simple logic folks: you get OUT of your website what you put IN to your website.
keep tuned to this blog for more info, tips, and witty remarks pointing the finger (you know which one) to all the SEO Idiots and Web Design De-de-dee’s out there!
Thanks for visiting my Boise Web Design blog once again! Today I would like to proudly share with you my latest redesign project for the Wireguys in Meridian, Idaho. Wireguys provides the best HDTV installation and conversion services in Idaho! Over the course of the couple of years I have been working with the Wireguys and doing their online marketing I have to say I’ve been really impressed with the dedication to quality shown by everyone there. They can get you into the 21st century so you can join the HDTV Revolution in Boise and start enjoying high quality high definition NO FEE TV in Boise Idaho !
Check out their website to see my latest Boise Web Design work, and give them a call to schedule a time for one of their experienced techs to come out and get you wired!
Wireguys also specializes in Flat Screen Installation, residential wiring, outlets of all kinds, Idaho business wiring, and much much more! If you need it wired – you NEED the Wireguys!!
Content Is King
The rules have changed since the early days of search engine optimization (SEO). In the beginning your meta-tags had considerable pull regarding how you placed in search results. While they are still important and should not be neglected most search engines have moved on to using the textual content of your site to determine its importance and relevance to your search terms.
In real estate the tried and true rule of location location location is still key to a property’s value. For search engines it’s Content Content Content! Creating relevant, keyword dense, text for your website is the best sure-fire way to improve your search position. This does not mean it’s ok to fill your site with “Boise Idaho Real Estate” over and over again in a nonsense paragraph as this not only makes you site look bad to human readers but to search engines as well. What it does mean is that you will want to consider your keywords and work them into your text in a way that instances of your keywords are frequent but the text still makes sense to your human visitors.
For example, your original website text might read: “If you are looking for real estate you’ve come to the right place! I am glad to help you find the home of your dreams. Use my search options to find homes in the local area real estate market.”
Whereas a section of text optimized for the words/phrase ‘Boise Idaho Real Estate’ might read more like: “If you are looking for Boise Idaho Real Estate, or real state anywhere in Idaho you’ve come to the right place! I am glad to help you find the home of your dreams in the great state of Idaho. Use my Idaho Home Search to find Homes in Idaho and the local Boise Idaho Real Estate market.”
As you can see I have increased the number of times the words Boise Idaho Real and Estate appear in the text and have done so in a manner that not only increases the keyword density but also makes a more pleasant reading experience for the viewer as well. This is a very simple example, but the concept is there.
Filling your site with textual content relevant to your services and filled with the keywords you want to gain position for is key to improving search engine placement. Once you are able to do this be sure to add new content often as the only thing search engines love more than content is NEW content; by regularly adding new relevant text content to your site you can actually increase the number of times a search engine will visit your site for results and add a hefty lift to your placement in searches.
Looking for the best Boise Idaho Web Design and Boise Social Network Management? Contact Hinsel today to get the best in innovative web design.
Tips for Boise Web Designers
This is intended to just be a short list of tips for web designers – old and new – to help make doing business a little less painful. In case you didn’t know in addition to my full time job I also am self-employed as a freelance Web/Graphic/Flash designer here in Idaho. You can view my personal Idaho Web Design site by clicking the link here.
Now, on with the tips:
1 – Always answer your customer – or especially your prospective customer – as soon as possible! There is nothing worse than losing a job simply because you didn’t take the 5 minutes to reply back and let them know the status of their job, or answer their questions.
2 – Take notes. Every phone call, every meeting – take notes of what the customer is telling you. These can really save your bacon when two days after a meeting you don’t remember what the customer wanted. If you take good notes you will be a step ahead.
3 – Be flexible. On price, on time, on whatever you need to be. If you are doing a site for a small company, or individual, or non-profit you might need to adjust your pricing to suit them. This doesn’t mean cut your own throat, but it does mean you need to understand Joe Average might not be able to sink $1500 into a site as easily as a large company or high-end customer. If you can’t lower your price offer to work out a payment plan, or offer a slightly dumbed down design as an option. Better to lose a little money than to lose the job completely.
4 – Understand the customer is coming to you because they can not (or do not want to) create their own website. In most cases your customers will have about all the tech savvy of a hard boiled egg. Be prepared to explain what you are offering, and how you can accomplish it, in very basic language.
5 – Get your customers full contact info at the first meeting. God forbid they decide to skip town and screw you on payment, but if they do having more than just a first name and telephone number could make all the difference in tracking them down and getting paid. Good info to get: Full Name, Address, Home and Cell phone numbers, if possible find out where they are employed or where their business is located.
6 – Create invoices. It’s as simple as opening notepad and typing in info. Any time you open their site and do work, keep track of your time and what tasks you accomplished. Also use your invoices to keep track of payment received so if there is ever any question you can find exactly what money has changed hands. I also usually start my invoices with the customer name, contact info, ANY login info (hosting, registration etc) so that I don’t have to go scrambling for post-its when that info is needed. This will save you alot of headaches down the road, and will allow you to create accurate receipts and billing statements for customers as well.
7 – Get it in writing. I realize in the first meeting with a potential customer they very likely won’t have any more idea of what they really want from their site than you do. But once that inital concept is approved and the basics have been established write up just a brief contract detailing what tasks you will accomplish, a timeline for changes to be made, how long the customer has to make changes to the initial design without incurring further charges, and other details like when payment needs to be received and what amount. (I will be adding a link to a simple example soon) This will save you endless trouble when you get those clients who want the world for free or who after the site goes live decide that they want to reinvent the wheel. Have it all laid out in black-and-white: this is what you will be getting, this is what it will cost, if you want it changed after its done it will cost you X amount. This is also a good means to establish what your hourly fees will be etc. Otherwise you can get caught making endless changes and updates either for free or end up having to find a way to tell the customer they have to shell out more cash for what they thought they already paid for.
I hope this has been of some help – I will be adding more as they come to me, or if you have some ideas you think are important to include send them along!
Know somebody who needs a website developed or updated? Send them to me!
Boise Idaho Web Design by Hinsel.com – Innovative Design
What is a Blog Anyway?
I get asked this all the time by my Idaho web design clients – they hear the buzz word and hear blog this blog that from all directions but are still left guessing as to what a blog actually is. I hope to clarify this a little bit in this entry.
While blogs are used by millions of people as a way to interact and share portions of their life experiences with others, or to talk about their hobbies and interests, blogs are also valuable tools in Search Engine Optimization.
Generally a blog is a website outside of your main site where you can write content relevant to your area of interest; related to the content of your main site, and hopefully full of keywords and links pointed to your main domain.
By frequently creating new,keyword rich text and links on your blog you can effectively drive more traffic to your main website. Search engines love content, and they love NEW content even more. Blogs allow users to create and publish new content fairly easily, and as search engines update their data from blog sites more frequently (because they know there will be new content there often) you can see an incredibly fast return for your time involved if you really get in and get serious about your blogging.
Still confused? Think of your blog as the online version of those sign wavers you see outside of pizza shops or on the corner flagging traffic for the local tax man. Essentially you blog is just like that – it is a digital presence that is waving your flag in front of the traffic on the Information Super Highway, saying “Hey! Check out this site for great<u> insert keyword here</u>!”
In some cases people will come across your blog read it, like it, subscribe to it (making it itself even stronger in the search engine results), and find your site thusly generating more traffic for your main site – but more likely the search engines themselves will find it and see all the links to your main domain thus giving it more “strength” for the keywords you’ve targeted and thusly improving your search engine placement. The more keyword named links you have pointing to your main site (”Boise Web Design“, “Idaho Real Estate” whatever your keywords are …etc) the more trust that establishes with search engines, stating that in fact you are a source for that particular information, and thusly improving your standing for those search terms.
The most important parts of blogging are: Blog Often, Blog Well, Link link link! That is to say your blog does you no good if there isn’t fresh new content on it regularly. Even if it’s a post about the weather, make sure you include some keyword based links in that text or in the blog tags. Blog Well, by writing relevant content, rich with keywords and keyword based links – don’t lazy out and just steal something someone else has written (not only does it violate copyright, but what’s the point in having the SAME content as someone else?!). Link link link! – means make sure your blog entries have keyword based links pointing to your site. Having alot of text in your blog is only half the battle when blogging for Search Engine results – but it’s a battle that can be won!
- March 16.08
This is the life of a Boise Idaho Designer
. The details may be sparse but the lyrical descriptions and imagery: nothing less than what you might expect from a digital denizen who was blessed with a mind for imagination and a need to create - whose very being has been intertwined with the birth of the technological age...
There, now that we have all that out of the way! This will be a little section for me to write about current events in my daily design work here in the greater Boise Idaho
area. Generally, I will just have a little candid content for you to read regarding what's new in my world, design tips, design news.
This week was a busy one! With spring on it's way the company by whom I am primarily employed, Tour Real Estate Inc.
, is really gearing up for our busy season - and that means lots of design work and website coding for me! The whole process of taking a web site design from just an image in Photoshop, or even just a idea, and making it into a fully functional website is very rewarding. More than just throwing something together...Quality
web design. I am fortunately to have help from folks like Tom Butler
helping me see that if you know enough code you really can do anything. : )
I have been doing alot of Search Engine Optimization work for more and more of our customers at work and it seems to really be a hot button item lately; I have to say I really enjoy this type of work as it involves a bit of mystery solving in some cases. My Dad has really turned me on to SEO; is my official Search Engine Optimization Guru
! Besides that I did a few simple website design items for a few clients this week, did alot of customer service as usual, designed a few flyers for print marketing, and sliced/coded two custom website designs
(as well doing the Flash design
for both sites) for two of our local Boise area builders. Here is one of them...
Yep it's an action packed life we hot-shot Boise web designers live, I tell you what...